It’s party time at Swatch (again!) as the famed inventor of the world’s first plastic watch presents a brand new collection based on – what else? – plastic! The new Swatch Chrono Plastic Collection evokes the time, 25 years ago, when Swatch first took the world by surprise. Uniting Swiss-quality watchmaking with advanced design and superb technology, Swatch put plastic and watch together for the very first time. A sensational achievement, the plastic Swatch watch gave rise to a phenomenal popular cult and made the name Swatch a synonym for cool and desirable all over the world. Today, Swatch celebrates 25 years of success with a tribute to its plastic past and a bold step into the future:
The Swatch Chrono Plastic Collection presents six completely new models that combine durable, sports-ready materials with precise quartz chrono movements and the signature bright and trendy designs that invariably set Swatch apart. The new collection’s trademark features include a handsome, ruggedized plastic case; a stylish rotating bezel; large, easy-to-use pushers and crown, and sporty rough & ready straps.
Perfect for the young action-man or woman, each model is incredibly light, yet built to withstand the most extreme challenges of competitive sports, life in the city and nature in the wild. The first six models offer a glimpse of the future of plastic, with bold, easy-to-read chrono dials, an attractive range of coloured and transparent plastic cases and rugged straps in black, white, yellow, blue and orange structured silicon, textured black fabric, or synthetic fabric with coloured microinjections.
The Swatch Chrono Plastic Collection celebrates 25 years of plastic with a new line of light-weight, sporty Swatch Chrono models designed for extreme performance — now!
We've been fans of Swatch since their introduction (yes we are that old!) - it's really a dream come true for us to be selling these watches in our boutique and online.
Our favourites from the new Fall/Winter collection have to be the Chrono Plastic's and, of course, the Face The Magic watches.
The only problem we have with stocking Swatch is that we want to keep them all!
Our Timex kids watches are selling very quickly! With most of the range coming in at under £20 they really do make fabulous presents! Children really love the INDIGLO night light and can't wait to go to bed to use it. Now, that can't be a bad thing!
After many months of hard work our fabulous new boutique is finally open for business!

Fossil are currently running an exciting competition - they want you to design a new tin. The winning design will be used to produce Fossil watch tins internationally! The lucky (or should that be clever) winner will also bag £1000. What are you waiting for - open up Photoshop and head here for the full details. Don't hang around - you've only got until 29 June 2007 to get your entries in.
We are delighted to have been appointed as authorised stockists of Breil watches & jewellery. Check out the video to see why we are so excited about this brand!
| Bad Girls Go Breil! | |
Hello and welcome. Shock! launched in October 2005 with the aim of selling branded watches & jewellery at amazing prices. From the word go, we also set ourselves high expectations for the way that we go about our business. Our aim is to treat our customers in the way we'd expect to be treated ourselves. So, we ship fast, communicate well and are easy to talk to. We offer quibble free returns and are proud of our after sales service too. If you need extra links for you watch bracelet, for instance, we'll source and supply them free of charge. Finally, you must know that we never pass any of your details on to anyone else. Not ever.
These are exciting times for us. We are about to move into our new Head Office building - the extra space is much needed! We are also poised to open our first high street retail outlet later on this month - watch this space.
Finally, our new website has just gone live. We are really pleased with it and hope that you'll like it too.