It’s
party time at Swatch (again!)
as the famed inventor of the world’s first plastic watch presents a
brand new collection based on – what else? – plastic! The new
Swatch
Chrono Plastic Collection evokes
the time, 25
years ago, when Swatch first took the world by surprise. Uniting
Swiss-quality watchmaking with advanced design and superb technology,
Swatch put plastic
and watch
together for the very first time. A sensational achievement, the
plastic Swatch watch gave rise to a phenomenal popular cult and made
the name Swatch a synonym for cool
and desirable
all over the world. Today, Swatch celebrates 25 years of success with
a tribute to its plastic past and a bold step into the future:
The
Swatch
Chrono Plastic Collection
presents six completely new models that combine durable, sports-ready
materials with precise quartz chrono movements and the signature
bright and trendy designs that invariably set Swatch
apart. The new collection’s trademark features include a handsome,
ruggedized plastic case; a stylish rotating bezel; large, easy-to-use
pushers and crown, and sporty rough & ready straps.
Perfect
for the young action-man or woman, each model is incredibly light,
yet built to withstand the most extreme challenges of competitive
sports, life in the city and nature in the wild. The first six
models offer a glimpse of the future of plastic, with bold,
easy-to-read chrono dials, an attractive range of coloured and
transparent plastic cases and rugged straps in black, white, yellow,
blue and orange structured silicon, textured black fabric, or
synthetic fabric with coloured microinjections.
The
Swatch
Chrono Plastic Collection
celebrates 25 years of plastic with a new line of light-weight,
sporty Swatch Chrono models designed for extreme performance — now!
