It’s party time at Swatch (again!) as the famed inventor of the world’s first plastic watch presents a brand new collection based on – what else? – plastic! The new Swatch Chrono Plastic Collection evokes the time, 25 years ago, when Swatch first took the world by surprise. Uniting Swiss-quality watchmaking with advanced design and superb technology, Swatch put plastic and watch together for the very first time. A sensational achievement, the plastic Swatch watch gave rise to a phenomenal popular cult and made the name Swatch a synonym for cool and desirable all over the world. Today, Swatch celebrates 25 years of success with a tribute to its plastic past and a bold step into the future:
The Swatch Chrono Plastic Collection presents six completely new models that combine durable, sports-ready materials with precise quartz chrono movements and the signature bright and trendy designs that invariably set Swatch apart. The new collection’s trademark features include a handsome, ruggedized plastic case; a stylish rotating bezel; large, easy-to-use pushers and crown, and sporty rough & ready straps.
Perfect for the young action-man or woman, each model is incredibly light, yet built to withstand the most extreme challenges of competitive sports, life in the city and nature in the wild. The first six models offer a glimpse of the future of plastic, with bold, easy-to-read chrono dials, an attractive range of coloured and transparent plastic cases and rugged straps in black, white, yellow, blue and orange structured silicon, textured black fabric, or synthetic fabric with coloured microinjections.
The Swatch Chrono Plastic Collection celebrates 25 years of plastic with a new line of light-weight, sporty Swatch Chrono models designed for extreme performance — now!
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